Indianapolis-based CRAVE Ice Cream Social, a beloved artisan dessert shop located at Geist Reservoir, is embarking on an exciting new chapter by offering franchise opportunities nationwide. Founded by Christopher Collins, an experienced entrepreneur and food industry veteran, CRAVE’s franchising initiative provides a unique opportunity for aspiring business owners to join a fast-growing brand renowned for its innovative approach to desserts and customer-centric operations.
With a foundation built on trust, transparency, and authenticity, CRAVE has spent the past eight years creating a loyal following of ice cream enthusiasts. Now, the brand aims to expand its presence by equipping franchisees with an accessible, profitable, and lifestyle-friendly business model that redefines what it means to own and operate an ice cream shop.
A Vision for Success
Christopher Collins, a Purdue graduate with over 30 years of experience in the food and beverage industry, has always been passionate about creating memorable dining experiences. An Eagle Scout, former college athlete, and accomplished entrepreneur, Collins brings a wealth of expertise and a commitment to helping others succeed in business.
“CRAVE is about more than just great ice cream—it’s about bringing people together and creating moments of joy,” Collins said. “Our franchising program is designed to empower aspiring entrepreneurs to share that experience with their own communities, all while building a sustainable and rewarding business.”
Collins’ passion for mentorship and his dedication to building a scalable business model are at the heart of CRAVE’s success. Through franchising, he hopes to inspire others to achieve their dreams of business ownership.
A Franchise Model Built for the Future
Key features of CRAVE’s franchise model include:
- Low Cost of Operation: CRAVE achieves an impressive 36% total food and labor cost, thanks to streamlined processes, a secured nationwide supply chain, and a labor model that requires no specialized skills.
- Flexible Formats: With a range of store layout options, franchisees can tailor their location to suit urban, suburban, or even seasonal markets.
- Tech-Driven Efficiency: Advanced technology simplifies operations, reduces prep hours, and enhances the customer experience.
- Experiential Dining: CRAVE combines fast-casual service with an artisan dessert experience, encouraging guests to sample a variety of flavors in a dynamic, interactive setting. This approach fosters a loyal customer base that spans generations.
- Comprehensive Training and Support: Franchisees receive elite training, ongoing support through monthly Zoom calls, SWOT analysis, and direct access to managers for guidance and problem-solving.
Meeting Modern Consumer Expectations
The rise of artisan desserts and experiential dining has positioned CRAVE as a standout in the competitive ice cream market. By emphasizing quality, innovation, and customer engagement, CRAVE appeals to a broad demographic of ice cream enthusiasts, from families seeking a fun outing to dessert connoisseurs looking for unique flavor combinations.
“Our focus on creating an engaging experience sets us apart,” Collins explained. “From sampling to service, every interaction is designed to make customers feel valued and excited about coming back.”
This customer-centric philosophy not only drives repeat business but also ensures franchisees are equipped to thrive in a competitive marketplace.
A Lifestyle-Friendly Business Opportunity
One of the most appealing aspects of CRAVE’s franchise model is its alignment with a balanced lifestyle. Seasonal business operations, minimal prep hours, and streamlined processes allow franchisees to prioritize their personal lives while running a profitable enterprise.
“Our franchisees aren’t just joining a business—they’re joining a lifestyle that allows them to focus on what matters most while still building a successful brand,” said Collins.
Low startup costs and a scalable model make CRAVE an attractive option for those looking to enter the food and beverage industry without the complexities of traditional restaurant operations.
Building a Legacy of Joy and Opportunity
Collins’ dedication to fostering entrepreneurial success is evident in every aspect of the CRAVE franchise program. With a proven track record of business excellence and a deep understanding of the food industry, he has created a model that not only delivers exceptional desserts but also empowers franchisees to achieve their professional goals.
“Helping others realize their dreams of business ownership is one of the most rewarding aspects of what I do,” Collins said. “With CRAVE, we’ve created an opportunity that combines simplicity, profitability, and joy—both for our customers and for our franchise partners.”
Join the CRAVE Revolution
As CRAVE Ice Cream Social expands its reach, the brand is seeking motivated individuals who share a passion for quality, innovation, and community engagement. Whether experienced in the food industry or new to entrepreneurship, franchisees will find a welcoming and supportive environment designed for long-term success.
For more information about CRAVE’s franchising opportunities, visit www.craveicecreamsocial.com. To stay updated on new locations, menu innovations, and more, follow CRAVE on Instagram at @craveicecreamsocial.
With its unique blend of artisan ice cream, efficient operations, and customer-focused service, CRAVE Ice Cream Social is poised to become a beloved national brand. Now, aspiring business owners have the chance to bring this one-of-a-kind dessert experience to their communities and share in the joy that CRAVE delivers every day.
